CARDINAL Brand Development
Initial CARDINAL Logo Thumbnails
Logo Exploration with Ink and Stamps
Logo Exploration with Ink and Stamps
Further Logo and Color Exploration
Black and White Initial Logo
Defining the logo "standoff"
Finalizing the Logo Look
Finalizing the Logo Look
Finalizing the Logo Look
Additional Branding Element Exploration
Pattern Work
Product Applications
Zest Factor UX/UI Development
Initial Logo Thumbnails
Initial Logo Thumbnails
Initial Logo Thumbnails
Refined Logo Set
Refined Logo Type
Refined Logo Illustration
Zest Factor UX/UI Flow Chart
Primary User
Primary User Journey
Secondary User
Secondary User Journey