Cardinal Branding Guide
“CARDINAL” is a subscription box brand for tweens going through their first menstrual cycle. The goal of the project was to create a modern subscription box brand and brand guideline with a handmade and clean aesthetic. I created moon-cut stamps and brushed the logo’s iconic “C” with ink. The main goal of the Cardinal Brant was to be approachable and helpful. Light pinks, greens, and yellows quickly became the primary colors as they are fun, bright, and clean. Each box has helpful illustrated card with a QR code to learn how to use your products in a discrete and personal way.
